Virtual Discussion

Co-Opting AI: Advertising

12/07 Tuesday | 6pm

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NYU’s Institute for Public Knowledge, the NYU Center for Responsible AI, the 370 Jay Project, and the NYU Tandon Department of Technology, Culture and Society invite you to a new discussion in the series “Co-Opting AI.

This event will discuss the socio-cultural history of advertising vis-a-vis automated targeting, big tech, and AI, and the amplification of social and racial inequalities.

Roopali Mukherjee is a critical race scholar of media and currently serves as Professor of Media Studies at Queens College, CUNY. She is the author of The Blacking Factory: The Brand in Racial Capitalism (UMinnesota in press) and The Racial Order of Things: Cultural Imaginaries of the Post-Soul Era (UMinnesota 2006). She is also co-editor of two scholarly anthologies, Racism Postrace (Duke UP 2019) and Commodity Activism: Cultural Resistance in Neoliberal Times (NYU 2012).

Keith Andrew Wailoo is Henry Putnam University Professor of History and Public Affairs at Princeton University where he teaches in the Department of History and the School of Public and International Affairs. He is former Chair of the Department of History, the former Vice Dean of the School of Public and International Affairs, and current President of the American Association for the History of Medicine.  He is an award-winning author on drugs and drug policy; race, science, and health; and genetics and society; and he is known also for insightful public writing and media commentaries on history of medicine, pandemics and society, and medical affairs in the U.S.  In 2021, he received the Dan David Prize for his “influential body of historical scholarship focused on race, science, and health equity; on the social implications of medical innovation; and on the politics of disease.”  In 2021, he was also elected to the American Academy of Arts and Sciences.

Matthew Crain is Assistant Professor of Media, Journalism & Film at Miami University. He writes and teaches about the transformation of media and advertising systems in the digital age with an emphasis on the political economy of internet technologies and consumer surveillance. His book, Profit Over Privacy: How Surveillance Advertising Conquered the Internet, is out now (Sept 2021) from University of Minnesota Press. The book gives data-driven advertising an origin story, looking closely at the political contests of the 1990s that laid the foundation for today’s surveillance advertising economy. He teaches courses covering subjects such as digital media and culture, media industries, media history and policy, intellectual property, and media technologies.

Mona Sloane is a sociologist working on design and inequality, specifically in the context of AI design and policy. She is a Senior Research Scientist at the NYU Center for Responsible AI, Faculty at NYU’s Tandon School of Engineering, a Fellow with NYU’s Institute for Public Knowledge (IPK) and The GovLab, and the Director of the *This Is Not A Drill* program on technology, inequality and the climate emergency at NYU’s Tisch School of the Arts. She is principal investigator on multiple research projects on AI and society, and holds an affiliation with the Tübingen AI Center at the University of Tübingen in Germany. Mona also is the convenor of the IPK Co-Opting AI series and serves as editor of the technology section at Public Books. Follow her on Twitter @mona_sloane.

The Co-Opting AI event series is convened by Mona Sloane. They are hosted at IPK and co-sponsored by the 370 Jay Project, the NYU Center for Responsible AI, and the NYU Tandon Department of Technology, Culture and Society.

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