Iddo Tavory is Professor of sociology at NYU. He is broadly interested in the interactional and experiential patterns through which people come to construct and understand their lives across situations. His books Abductive Analysis and Data Analysis in Qualitative Research (both with Stefan Timmermans) provide a pragmatist account that allows researchers to make the most of the surprises that emerge in the process of research. His book, Summoned, is an ethnography of a Jewish neighborhood in Los Angeles as well as a treatise on the co-constitution of interaction, identity and social worlds. His book (with Sonia Prelat and Shelly Ronen) Tangled Goods explores the relationship among goods in pro bono advertising, and theorizes the coordination of different forms of worth in action. Iddo is currently writing a theoretical manuscript on culture and interactionism as well as writing a book based on an ethnography of an advertising agency in New York. Among other awards, Iddo has received the Lewis A. Coser Award for theoretical agenda setting in sociology.